Here in Britain, we found the perfect way to mark the end of the last Millennium by making a Children's Promise to help Children in this New Millennium, and some other countries have since followed our lead!!
This Is One Way We Can Make A Brighter And Safer World For Our Children

How the Millennium Children's Promise began!
In 1997, the staff of one of Britain's best loved Department Stores, Marks & Spencer were asked how they would like to mark the end of the Millennium. They decided they wanted a cause that was all inclusive and reflected the Marks & Spencer's tradition of involvement with the community, and particularly children. Their Chairman, Sir Richard Greenbury said:
- "In years to come, we will probably all remember the Millennium because of where we were, or what we were doing at the time. What we want to do with The Children's Promise is to create
something which lasts longer than a pleasant memory and which benefits the children of tomorrow."
And that's exactly what the workers of Marks & Spencer's have done! They'd wanted a lasting celebration to mark the Millenium and so the Final Hour Appeal was 'born'. And now, many countries have adopted the idea as The Final Hour Appeal, Children's Promise or Children's Hour.
Earlier last year, both Sir Richard and Tony Blair, Prime Minister of Great Britain, set the trend by pledging their Final Hour's wage of the last Millennium to help Children and many other Countries have followed their lead.
And It's Not Too Late!!!
Anyone in Britain can request their employer to deduct One Hour's pay to be sent directly to The Millennium Children's Promise Appeal, or donate it themselves at any Marks And Spencer's store.
For those who are not working or live outside Britain, you can make your cheque, postal order or international money order payable to: Children's Promise then send it to:
- Children's Promise,
Bristol,
BS38 7ER,
England.
For more information or to obtain leaflets, posters and employers' instruction packs for the Children's Promise Millennium Appeal, please call:
- Telephone: 0870 607 1999
E-Mail: children.promise@newmill.co.uk
The Millennium Experience
Email: nmec.nw@newmill.co.uk
Or contact Richard Sharples on:
Tel: 0161 236 0866
Email: rsharples@newmill.co.uk
Who Will Benefit?
To ensure every penny raised will go to help children, Marks and Spencer's will underwrite all costs of the Appeal. The money will then be divided between seven Children's Charities who will work together, to use their expertise and allocate the money on agreed new projects. The seven Charities are:
Barnardo's:
- The best start in life and the best opportunities for children
BBC Children In Need
- Helping through small children's charities and voluntary organisations.
ChildLine
- A telephone lifeline for children in trouble or danger.
The Children's Society
- Working with Aberlour Child Care Trust in Scotland
and EXTERN in Northern Ireland
Comic Relief
- A fairer, brighter, safer future
for some of the world's poorest children.
NCH Action for Children
- Working throughout England, Scotland and Wales
NSPCC
- Working with CHILDREN 1st in Scotland
Anyone in Britain can request their employer to deduct One Hour's pay to be sent directly to The Millennium Children's Promise Appeal, or donate it themselves at any Marks And Spencer's store.
For those who are not working or live outside Britain, you can make your cheque, postal order or international money order payable to: Children's Promise then send it to:
- Children's Promise,
Bristol,
BS38 7ER,
England.
For more information or to obtain leaflets, posters and employers' instruction packs for the Children's Promise Millennium Appeal, please call:
- Telephone: 0870 607 1999
E-Mail: children.promise@newmill.co.uk
The Millennium Experience
Email: nmec.nw@newmill.co.uk
Or contact Richard Sharples on:
Tel: 0161 236 0866
Email: rsharples@newmill.co.uk
Voices Of Promise
- Voices of Promise is a young peoples' songwriting project which will produce The Children's Promise Song for the Millennium. It is part of the National Programme run by the New Millennium Experience Company and is sponsored by Marks and Spencer. The Children's Promise is a charity designed to raise money for children for the year 2000 and beyond.
Other Countries Taking Part
Ireland: Children's Hour
What is the Children's Hour?
The Children's Hour is Ireland's biggest ever
fundraisingproject. More than 100 children's
projects will benefit. Statistically, there could
be a child in every street who faces abuse, has run
away, is excluded from school or suffers from poverty.
"The vision is to give every child in Ireland
the basic right to enjoy a happy, healthy,
safe and fulfilling future.
Work together to get as many people
in your company to donate one hour's wages.
For help Phone: 1850 31 12 99 |
Germany's Children's Hour
Children's Hour Kontakt:
Fax (030) 283 22 02
Infoline: 0800/ 40 40 123
E-Mail: info@childrenshour.de |
Children and Youth Foundation of the Philippines
| The realization in the early 90's that confronting
the sorry state of Filipino children and youth can
no longer wait gave birth to the Children and Youth
Foundation of the Philippines.
Phone: +63 2 848-0051
Or: +63 2 848-0052
Fax: +63 2 848-0056
E-mail: cyfp@mozcom.com |
New Zealand's Millenium Children’s Promise
Gil Simpson, Chief Executive and Children’s Promise chair, said:
| "It was the children of the 20th century that
made what we all share today possible. They
have done a great job, and some gave their
lives to protect the values we hold so dear.
"We can not think of the 21st century
without wondering about the 22nd. The
The children of the 21st century will determine
these things. We must give to the children of
the 21st century every support."
Postal address :
Children's Promise:
P.O.Box 47-020
Ponsonby Auckland New Zealand
Telephone : +64 9 302 3015
Fax : +64 9 302 3115
E-Mail: childrenspromise@xtra.co.nz |
Australian Children's Promise Millennium Campaign
| "Give an Hour. Change the Future."
View our Employers Pack for information on payroll deduction and how employer's can get involved.
Children's Promise Helpline 1-800-252-316 |
South Africa: Children's Promise
| "Childhood should be a time of happiness and peace, of playing, leaning and growing - but for millions of children, the reality is very different."
For "information packs" or other info:
Phone: 083-910-0909
Or send Cheques and Postal Orders to:
Children's Promise
P.O. Box 680
Cape Town 8000 |
If you would like to make donations to other Registered Charities, I suggest you choose a cause you are interested in, and recommend you find out what your chosen Charity does. Maybe it's sole aim is information or research, and perhaps you'd prefer to donate to a Charity that has a more 'hands-on' approach. Any gemuine Charity will be happy to explain what they do and exactly where your money will be spent, so why not give them a ring or better yet, pay them a visit.
I would advise against donating via the Internet as, unfortunately, it's all too easy for anyone to set up a web page and advertise whatever they choose. I say this, not to put you off giving, but because I know for most of us it's not always easy to find extra money, especially at this time of the year, so we want to make sure that every donation we make goes to a genuine cause!
Please feel free to E-Mail if you know of any other Millennium Final Hour Appeals or any other information you'd like listing here
EndAbuse@givepeaceachance.com
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This Page was 'born' on 21st October, 1999
Last Updated 19th November, 1999